Proiectul de branding Adormo
Proiectul Branding Adormo a fost pentru noi o provocare venita din partea partenerilor nostri Vitafoam.
Pe cand piata locala era asaltata de alt brand cunoscut in vanzarea de saltele, prietenii nostri de la Vitafoam se pregateau de lansarea unui produs nou, nou ca expunere si ca maturitate pentru o piata a saltelelor bazata pe modele clasice, cu arcuri.
Noi, cei de la Koncept Advertising am studiat cateva luni concurenta, in mare parte pietele externe, pentru a livra o imagine adecvata brandului ce avea sa se contureze in timp.
Spectrul de culori ales initial a trebuit sa se continue pe toata prezenta in piata a produselor, de la logo, fotografii de produs, etichete, prezenta la raft, standuri de expunere, brosuri de prezentare, pliante, suporti de plexiglas, fise tehnice, standuri expozitionale concepute.
1. Prezenta la raft – branding Adormo
Aceasta prezenta a insemnat cea mai mare retea nationala de bricolaj din Romania, cu o prezenta in peste 40 de magazine, cu spatiu de expunere la raft, langa raft, cu hangere si suporti de mostre conceputi special pentru clientul nostru. In fotografiile de mai jos se poate vedea rezultatul final, un rezultat care a adus un plus de capital de imagine si o pozitionare solida intre competitorii directi ai brandului ADORMO.
2. Fotografie de produs
Portofoliul Adormo insumeaza peste 20 produse diferite, saltele, toppere si perne. Fiecare produs a fost fotografiat in studio sau cu un studio mobil, la sediul clientului.
Cadrele alese au fost cele prezentate mai jos, un cadru macro, de detaliu al texturii husei si varianta de saltea partial dezvelita sau cu husa inchisa.
Mai multe informatii despre saltelele prezentate mai jos puteti gasi in linkul atasat, Emag Marketplace.
3. Rafturi de expunere mostre in reteaua Dedeman – branding la raft
Acest concept ne apartine, am inceput realizarea sa de la logica dispunerii a 4 produse si am ajuns pana la expunerea pe verticala a 8 produse prezente in reteaua Dedeman.
Suportul a fost gandit dintr-un suport rigid, inalt de 180 cm, cu polite dintr-un PVC alb, flexibil.
Piesele au fost taiate pe router CNC, cu sanfren si pozitionari predefinite pentru un montaj facil.
Decorul cu autocolant laminat printat a personalizat aceste obiecte realizand o imagine unitara la raft.
4. Targuri si expozitii – comunicare brand Adormo
Prezenta la targurile nationale de la Romexpo – BIFE a fost o alta sarcina in atentia echipei noastre. Am propus conceptul creativ, imaginile in detaliu, pozitionarea obiectelor si am asigurat deplasarea si montajul acestor standuri. Rezultatele pot fi vazute in pozele de mai jos.
Ca o concluzie, daca serviciile prezentate mai sus va sunt necesare, va indemnam sa ne contactati.
Raul Goada
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