Container Innovation
A transparent polypropylene premium container with easy-open/easy-close lid was developed.
Gusticus
A Romanian culinary-products brand by Supremia Grup, serving mainly HoReCa and cooking enthusiasts with premium positioning.
CASE STUDY SUMMARY
What KADD delivered for Supremia Grup.
KADD worked on product branding & packaging for a client in the food & culinary products sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Shelf Differentiation in a Crowded Category
In a highly colorful, competitive culinary-products category, Gusticus needed to stand apart on the shelf. The challenge was creating a premium visual identity and product positioning that would break through visual noise while communicating quality and sophistication to both HoReCa professionals and home cooking enthusiasts.
Premium Packaging & Shelf Visibility
White-Label Direction
A deliberately restrained white-label approach with central food imagery, strong black-on-white naming and simple memorable shapes.
Shelf Evaluation & Testing
Two initial design proposals were developed and tested through shelf evaluation, with the winning direction selected through real-world visibility performance.
Visual IdentityProduct BrandingPackaging DesignLabel StructureShelf StrategyContainer SpecificationBrand Guidelines
The Outcome
Premium Presence Through Restraint
White-label clarity cutting through category color noise.
A distinctive premium packaging system with functional container innovation that signals quality before the product is even opened.