Anniversary Logo
An anniversary logo derived from the existing airport identity maintained recognition while signaling the centennial celebration.
Airport 100
The 100-year anniversary communication campaign for Aeroportul International Avram Iancu Cluj-Napoca.
CASE STUDY SUMMARY
What KADD delivered for Cluj-Napoca International Airport.
KADD worked on anniversary campaign design for a client in the aviation & transport sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Celebrating a Century of Aviation History
How do you communicate 100 years of aviation heritage in a way that honours every milestone while creating a visually cohesive campaign across terminal spaces, print, online and outdoor?
Every era—from vintage mono-propellers to modern twin-engine jets—required consistent aesthetic reverence that spoke clearly to contemporary passengers while preserving genuine historical accuracy.
Postage Stamps as Symbols of Travel
Stamp Illustrations
Postage stamps became universal symbols of travel and a collectible visual narrative spanning 100 years of milestones.
Multi-Channel Implementation
The campaign was deployed across terminals, the historic airport building, print, online, and outdoor placements.
Anniversary LogoStamp Illustrations SeriesTerminal InstallationPrint CampaignOnline CampaignOutdoor CampaignHistorical Timeline Design
The Outcome
A Centennial Story Told Through Stamps
Honoring aviation milestones while positioning Cluj-Napoca airport as a historically vital transport hub.
A visually distinctive anniversary campaign that transformed 100 years of aviation milestones into a collectible stamp narrative across terminal, print, digital and outdoor channels.
Credits: Bogdan Gavrila — Copywriter, Creative Director, Illustrator | Raul Goada — Project Manager | Published by KADD