Modular Core
The central geometric form evokes an equipment case, platform or stage module — a practical unit that can be transported, assembled and redeployed.
European Event Logistics
A modular visual identity for the UNTOLD spin-off that transforms festival infrastructure into a specialist event-logistics service.
CASE STUDY SUMMARY
What KADD delivered for European Event Logistics.
KADD worked on logo design & visual identity for a client in the events, production & logistics sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Giving a new B2B company its own authority while retaining the energy of live events.
European Event Logistics was created to make staging, lighting and other festival-production infrastructure available to third-party events during the periods when it was not used by UNTOLD. The new company needed to stand independently and speak credibly to professional event organizers.
The identity had to combine two worlds: precise logistics, systems and reliability on one side; energy, scale and the connected experience of a live event on the other.
A connected modular mark for a business built from coordinated systems.
Network Energy
Orbiting nodes and connecting lines suggest the coordination of stage, light, sound, suppliers and crews required to make an event work.
Industrial Contrast
Orange provides energy and visibility while charcoal and grey communicate technical reliability and a professional B2B focus.
Logo ConceptLogo RefinementPrimary LockupColour SystemPositive & Reversed VersionsVisual Identity DirectionB2B Brand Presentation
The Outcome
A distinctive identity for infrastructure that moves between events.
European Event Logistics gained a professional mark that connects technical coordination with live-event energy.
The resulting identity gives the spin-off a recognizable B2B presence without borrowing the consumer-facing visual language of UNTOLD. It is compact, scalable and suited to logistics documents, equipment, vehicles, digital communication and event-site applications.
