Naming & Positioning
“Turist Travel” is immediate and easy to understand, helping the agency own a friendly travel-first position rather than a formal corporate one.
Turist Travel
Naming, positioning, visual identity and website development for a travel agency from Alba County.
CASE STUDY SUMMARY
What KADD delivered for Turist Travel.
KADD worked on naming, branding & website development for a client in the travel & tourism sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Building a friendly, memorable travel brand from name to digital experience.
The agency needed a new name and identity that could feel accessible to Romanian travellers while remaining modern enough for a digital-first tourism business. It had to communicate movement and optimism without relying on generic globe or airplane symbols.
The identity also needed to become a working commercial platform. Brand positioning, visual rules and the website had to guide visitors from inspiration to trip discovery and direct contact with the agency.
A direct name and a symbol with several travel meanings in one form.
Layered Symbol
The mark combines the tail of an aircraft, the letter T and the smiling curve of a happy traveller in one compact, memorable sign.
Digital Application
The purple identity was translated into a tourism website designed to organize offers, support discovery and make the path to enquiry straightforward.
NamingBrand PositioningLogo ConceptVisual IdentityColour SystemLogo VariantsBrand DevelopmentWebsite StrategyUX/UI DesignWebsite Development
The Outcome
One travel brand, from first impression to online enquiry.
Turist Travel gained a friendly, recognizable identity and a digital platform built around real travel decisions.
The chosen direction connects the name, aircraft-tail silhouette, letterform and smile into one coherent symbol. The website extends that logic into a practical customer journey for a local agency serving travellers in Alba and beyond.