House as Brand Code
A sequence of simple timber house frames turns the brand’s rural warmth into an architectural language visible from across the exhibition hall.
Ferma cu Omenie — Paris Exhibition Stand
An exhibition environment designed, technically developed, built and assembled in Paris for a Romanian food brand.
Year: 2024 · Fair: SIAL Paris (19–23 October 2024)
CASE STUDY SUMMARY
What KADD delivered for Ferma cu Omenie.
KADD worked on exhibition stand design, production & installation for a client in the food, dairy & trade exhibitions sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Translating a warm Romanian farm brand into a functional international exhibition space.
The stand needed to communicate the hospitality and recognisable house language of Ferma cu Omenie while supporting serious trade-fair activity: meetings, tasting, product display, storage, service and clear visibility from several approaches.
KADD’s role extended from spatial concept and 3D presentation through detailed construction drawings, material decisions, fabrication coordination and on-site assembly in Paris. Every visual idea therefore had to survive real dimensions, transport and installation constraints.
A small farmstead assembled as a practical exhibition journey.
Zoned Hospitality
Meeting, tasting, display and service zones are separated without closing the stand, preserving sightlines and a welcoming flow from every open side.
From Render to Paris
Detailed elevations, dimensions and construction sheets connected the visual concept with fabrication, transport and final on-site assembly.
Spatial Concept3D Stand DesignVisitor-flow PlanningMeeting AreaTasting AreaProduct DisplayLighting DirectionMaterial SpecificationTechnical DrawingsConstruction DetailsFabrication CoordinationTransport PlanningOn-site Assembly in Paris
The Outcome
A branded trade-fair environment delivered from concept to installation.
Ferma cu Omenie received a distinctive, functional stand designed for both hospitality and commercial conversations.
The completed concept brings the brand’s house silhouette, natural timber and human scale into an open exhibition layout. Technical documentation demonstrates that the work was developed as a buildable system, not only a visual proposal, and KADD carried the project through construction and assembly in Paris. Because it was designed as modules, the same stand is being rebuilt at Anuga Cologne, 9–13 October 2027.