Competitive Research
Months of category and international-market analysis shaped a visual direction designed to differentiate Adormo without losing clarity at the point of purchase.
Adormo
A new mattress brand translated into a coherent product, retail and communication system for the Romanian market.
CASE STUDY SUMMARY
What KADD delivered for Vitafoam / Adormo.
KADD worked on brand identity, product photography & retail experience for a client in the sleep products & retail sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Launching Modern Sleep into a Conventional Category
Vitafoam entered a market dominated by an established competitor and the familiar language of classical spring mattresses. Adormo needed a distinctive identity that could explain a modern product range and earn recognition at shelf level.
The same brand logic had to hold across labels, product photography, brochures, display systems, national retail environments and exhibition installations.
From Product Detail to National Shelf Presence
Product & Visual System
More than 20 products were photographed through both complete views and detailed macro textures, building a consistent visual language for labels and communication.
Retail Experience
Custom modular sample racks, technical materials, sales supports and exhibition concepts translated the identity into a physical system for a national DIY network.
Brand IdentityLogo SystemProduct PhotographyLabel DesignBrochures & LeafletsRetail Display SystemsTechnical SheetsExhibition Design
The Outcome
One Brand Across Every Buying Surface
A coherent launch system spanning over 20 products and more than 40 retail locations.
Adormo gained a consistent identity from product texture to shelf presentation. Photography, labels, modular displays and exhibition materials worked together as one recognisable retail experience.