Naming Concept
The name "Stables" directly ties the historic Austro-Hungarian past to the contemporary concepts of professional discipline, steady performance, unyielding care, and deep architectural respect.
Stables — Branding
A premium co-working space born from historic Austro-Hungarian imperial stables in central Cluj-Napoca.
CASE STUDY SUMMARY
What KADD delivered for Stables Workspace.
KADD worked on full brand & digital for a client in the workspace & hospitality sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD servicesThe Challenge
Bridging Heritage & Premium Performance
How do you create a modern, high-performance brand for a workspace located on the site of nearly 200-year-old imperial stables? With preserved historic oak beams, industrial masonry, and historic metal structures, the venue possessed rich architectural weight that needed to be honored, not hidden.
The primary business objective was clear: attract highly qualified enterprise clients, boutique teams, and elite freelancers who value focus, heritage, and distinction. Our brand and digital strategy had to position Stables not simply as a desk to rent, but as an inspiring, quiet growth engine for Cluj-Napoca’s premier talent.
Methodology & Pillars
Visual Identity
We extracted shapes from structural ironwork and the natural warm tones of aged oak and masonry. The outcome is a distinctive graphic language, including custom brand marks and a full-scale corporate brand manual.
Digital Experience
Designed and built a high-performance web platform utilizing clean typography, elegant transitions, and a streamlined leads pipeline that connects premium inquiries with corporate sales teams.
NamingBrand StrategyTagline DevelopmentBrand PersonalityTone of VoiceVisual IdentityCorporate LogoBrand ManualCustom Website DesignOnline Presence SetupSocial Media GuidelinesPresentation Decks
The Impact
A Workspace Like No Other
Honoring architectural heritage while positioning Stables as Cluj-Napoca's most distinctive creative workspace.
Rather than standard sterile office design, the brand leverages centuries of imperial grit. By creating a physical and digital brand manual that treats architecture as the hero element, Stables succeeded in securing anchor enterprise tenants months before official launch. The identity sets a new standard for historic renovations throughout Transylvania's thriving digital core.