Story Before Specification
The opening spreads introduce the winery, terroir, mission and values, making the product pages part of a larger brand narrative.
Crama Maier — Wine Catalog
A 16-page square product catalog that presents the winery story, brand values and a structured portfolio of premium, HoReCa and retail wines.
CASE STUDY SUMMARY
What KADD delivered for Crama Maier.
KADD worked on editorial design, product catalog & print production for a client in the wine & hospitality sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Turning a diverse wine portfolio into a refined and practical sales publication.
The catalog had to combine brand narrative with product-level information. Mission, values and the Transylvanian winery story needed to establish context before the publication moved into varietals, tasting notes, pairing recommendations, barcodes and QR codes.
The editorial system also had to distinguish Premium, HoReCa and Retail ranges while preserving the new Crama Maier identity and keeping every page usable for customers, distributors and hospitality partners.
A restrained square format with one clear hierarchy for every wine.
Repeatable Product Grid
Each wine follows a consistent structure for range, varietal, character, aromatic profile, taste, pairing, bottle information and QR access.
Range Differentiation
Warm mineral backgrounds, generous white space and controlled gold accents keep the catalog premium while allowing each bottle and range to remain distinct.
Editorial Concept16-page Catalog200 × 200 mm FormatInformation ArchitectureProduct-page GridTypographyPhoto SelectionTasting-note LayoutBarcode & QR IntegrationPrint-ready ArtworkWeb PDF
The Outcome
A compact brand and sales tool for the complete wine portfolio.
Crama Maier’s story and product information now share one consistent premium publication.
The finished catalog moves naturally from brand foundation to individual wines and concludes with the vineyard and contact details. Its structured pages make comparison easy while the visual system preserves the warmth and refinement of the wider Crama Maier identity.