Six Operating Principles
Dynamic, innovative, intuitive, informative, integrator and matchmaker define how the platform should communicate and what each touchpoint must help users achieve.
INNO
A comprehensive identity system for the regional innovation platform connecting investment, public administration, research, startups and business.
CASE STUDY SUMMARY
What KADD delivered for INNO Platform.
KADD worked on brand strategy, visual identity & communication system for a client in the public sector, investment & innovation sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Giving a complex regional innovation ecosystem one clear, usable identity.
INNO needed to support foreign investment, public administrations, innovative local companies, research results, startups and regional specialization goals. The brand had to make this complex role understandable without narrowing the platform to one audience.
The identity also had to work across multiple divisions and a broad set of channels, from formal stationery and events to website, newsletter and social media, while remaining open enough for the platform to grow.
A visual connector for a brand designed to integrate an ecosystem.
Synapse as Symbol
The mark is inspired by the connection between neurons, positioning INNO as the catalyst and bridge between actors, needs, knowledge and opportunity.
One System, Several Divisions
The master identity extends to Research, Networks, Investment and Startup divisions through a controlled shared structure and colour logic.
Brand ObjectivesMission & VisionBrand PrinciplesLogo SystemDivision ArchitecturePictogramsColour SystemTypographyLayout RulesStationeryEvent MaterialsPromotional ObjectsWebsite DirectionNewsletterLinkedIn TemplatesFacebook TemplatesVisual Identity Manual
The Outcome
A scalable identity for regional innovation and investment.
INNO gained one coherent language for institutions, investors, startups, researchers and the wider business community.
The 32-page manual turns strategy into a full application system. Logo, divisions, pictograms, turquoise-yellow palette, publications, event graphics, merchandise, website and social templates now work together as a recognizable platform brand.