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Case study · tourism and local development

Piatra
Secuiului

A digital guide that turns interest in Rimetea into a visit that is easier to plan and more valuable to the local community.

Brand & strategyVisual identityWeb platformSEO & GEO
Panoramic view of Rimetea and Piatra Secuiului
The challenge

One place for the traveller’s real questions.

Rimetea, Colțești and Piatra Secuiului bring together hiking, heritage, food and local experiences. Yet the information was scattered across many sources and difficult to use when planning a trip.

We built a platform that brings trails, attractions, accommodation, restaurants, experiences and events into one clear journey, useful for both Romanian and Hungarian audiences.

More visitors. More overnight stays. More local spending. A longer tourism season.
The visitor journey

From “what can I see?” to a full day spent in the area.

01Discover the area
02Choose a trail
03Find a place to stay
04Plan a meal
05Stay longer
Trail example

The Cave Circuit

A medium-difficulty route combining karst scenery, movement and viewpoints around Rimetea.

Duration3 hours
Distance6 km
Ascent+400 m
LevelMedium

The route, at a glance

Rimetea→Access trail→Karst area→Viewpoints→Village

Recommended gear: headlamp, hiking boots, 1.5 litres of water and a jacket.

Details are indicative. Check trail markings and weather conditions before setting off.

Visual identity

A mark shaped by the mountain.

The identity makes the destination easy to recognise and connects its iconic landscape with a contemporary, friendly and practical guide. The system works consistently across digital, editorial and promotional touchpoints.

PiatraSecuiului.ro visual identity over a Rimetea panorama
The platform

The right information, exactly when it matters.

01

Trails and attractions

Duration, difficulty, equipment and landmarks for informed decisions.

02

Accommodation and restaurants

Local businesses become a natural part of the travel plan.

03

Experiences and events

Specific reasons to return and to extend the tourism season.

04

Search-ready content

SEO and GEO architecture built around travellers’ real questions.

Interactive map

Start with the place. Continue with the experience.

Explore the Rimetea–Piatra Secuiului area and open the full map for navigation and planning.

What KADD delivered

From strategy to platform.

01Brand and positioning
02Strategy and content architecture
03Visual identity and communication
04Web design and development
05SEO and GEO optimisation

Discover Rimetea and Piatra Secuiului.

Explore the platform ↗

Trail information was summarised from PiatraSecuiului.ro.

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