Theodora Golf Club is a golf resort in Teleac, near Alba Iulia. Its brand experience does not stop at the logo: it begins before a tournament, continues across the course and remains in members’ memory through the objects they receive and use.
Throughout the collaboration, KADD translated the club identity into materials with very different roles: wayfinding, tournament visibility, printed communication, personalised objects and special packaging.
The challenge was consistency. Every piece needed to preserve the elegance of the navy-and-gold palette, remain legible in the real environment and be production-ready from artwork to print or installation.
The materials were designed for real use, not merely for presentation.
On the course, in an event space or in a member’s hand, the identity needs to remain recognisable and well executed.
01
Outdoor signage
Wayfinding and information panels sized for visibility and integration into the landscape.
02
Course flags
Brand applications adapted to fabric, movement and long-distance visibility.
03
Tournament banners
Flexible systems for events, partners and key tournament moments.
04
Printed materials
Invitations, folders, scorecards, programmes and other production-ready formats.
05
Personalised objects
Accessories and protocol items extending the club experience beyond the course.
06
Packaging & prepress
Technical artwork, dielines, bleeds and production-checked files.
BRAND OBJECT · CUSTOM PACKAGING
A gift box turning a protocol gesture into a memorable experience.
The chocolate golf-ball box starts from an object familiar to players and turns it into a branded gift. The structure uses the club’s navy, warm gold accents and a central composition inspired by a golf ball and tee.
KADD created both the design and technical artwork, including cutting, folding and safety areas required for production.
ConceptGolf, hospitality and a member gift
ExecutionPackaging design and production artwork
DetailsDielines, scoring, bleed and prepress checks
THE BRAND IN THE LANDSCAPE
Signage and tournament materials need to be clear, elegant and durable.
A coherent system allows fast adaptation for the course, wayfinding points, tee areas, tournaments and partners.
Outdoor application systemGenerated presentation visual combining the material types
FROM THE COURSE INTO THE GUEST’S HAND
Smaller materials carry the same premium promise forward.
A folder, invitation, scorecard, badge or personalised object work together when they share the same hierarchy, palette and finish quality.
The visual brings together material types developed or adaptable within the system. It is an editorial presentation mockup, not a documentary photograph of every delivered item.
A visual system built for a broad and recognisable setting.
Theodora Golf Club course, Teleac, Alba CountyGolf, competition and hospitalityDetails defining the experience
Context photographs sourced from Theodora Golf Club’s official public channels. theodoragolfclub.com ↗
THE OUTCOME
An identity that remains coherent regardless of scale or medium.
The collaboration created a family of applications serving the club’s important moments: course navigation, tournaments, partner relations, printed communication and hospitality gestures.
The value is not in a single piece, but in the consistency between them. Design, production and the use context are treated as parts of one brand experience.
NEED A COHERENT BRAND MATERIAL SYSTEM?
We build brand applications from concept through production.
Signage, event materials, print, packaging and personalised objects — designed together and correctly prepared for use.
