Strategic Message
The ownership of both animal and vegetal production became the core proof: the company feeds its chickens with grain from its own farms.
Transavia
A national retail communication campaign turning an agricultural proof point into an immediate visual story.
CASE STUDY SUMMARY
What KADD delivered for Transavia.
KADD worked on national communication campaign for a client in the food production & retail sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Turning Product Provenance into a Retail Message
Transavia wanted to communicate “Hrănit cu cereale din ferme proprii” across Carrefour Romania. The message had to explain a meaningful product advantage instantly, at entrances and exits where attention is brief.
The creative idea also needed to scale reliably across a compressed national production rollout without losing visual impact or message clarity.
The Product Truth Becomes the Image
Visual Concept
A bird silhouette built from grains, wheat and corn compresses the entire product story into one distinctive, instantly legible image.
National Rollout
The selected direction was adapted and produced for entrance and exit turnstiles throughout the Carrefour network under a demanding timeline.
Campaign StrategyCreative ConceptKey VisualRetail AdaptationsPrint ProductionNational Installation
The Outcome
One Clear Idea at National Scale
Approximately 500 turnstiles and 1,000 square metres of campaign production deployed nationally.
The campaign connected Transavia’s own-farm grain story directly to the product silhouette, creating a memorable visual argument across the national Carrefour retail network.