Recognition Preserved
The tree, landscape line and green palette remain central, protecting the existing association with orchards, agriculture and Transylvania.
Transilvania Nuts — Brand Facelift
A 2020 identity facelift and practical visual system for a Romanian walnut producer, extended across print, events and later digital communication.
CASE STUDY SUMMARY
What KADD delivered for Transilvania Nuts.
KADD worked on brand facelift, graphic design & digital applications for a client in the food production & agriculture sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Refreshing an established agricultural brand without losing recognition or provenance.
Transilvania Nuts already carried strong associations with local production, orchards and the natural qualities of walnuts. The task was to improve consistency and presentation while protecting those recognizable brand cues.
The refreshed identity needed to work across very different environments: business stationery, banners, roll-ups, commercial presentations and a later website context connected to the broader Nutribon product portfolio.
A cleaner, more consistent system rooted in orchard provenance.
Practical Rollout
Business cards, large-format banners and roll-ups were redesigned as one system with controlled hierarchy and repeatable spacing.
Digital Continuity
Later website mockups demonstrate how the identity can coexist with product storytelling, natural-snack ranges and clearer ecommerce-oriented communication.
Brand AuditIdentity FaceliftLogo RefinementColour & Layout SystemBusiness CardsOutdoor BannerRoll-up DesignSales MaterialsWebsite Visual DirectionDigital Mockups
The Outcome
A more coherent expression of provenance and product quality.
Transilvania Nuts gained a practical identity system able to move from orchard story to commercial application.
The facelift improved consistency while retaining the brand’s established natural cues. Print, event and digital materials now share a clearer structure that supports both the producer identity and the wider product portfolio.