Information Architecture
The content was divided into clear service chapters — repairs, testing, preventive maintenance and sales — with repeated navigation and stable hierarchy.
Ultratech — Corporate Brochure
Editorial and information design for a 24-page bilingual presentation of industrial electronic repairs, testing, maintenance and equipment sales.
CASE STUDY SUMMARY
What KADD delivered for Ultratech Int.
KADD worked on editorial design, brochure & information architecture for a client in the industrial electronics & repair sector. The project connected strategic clarity, practical implementation and a coherent customer experience for the organization’s market and location.
Related KADD services
The Challenge
Making a highly technical service portfolio clear, credible and usable.
Ultratech works across frequency converters, power supplies, industrial robots, control panels, PLCs, motors, testing systems, preventive maintenance and specialist equipment sales. The brochure had to organize this breadth without reducing the technical authority of the content.
The publication also needed to function in real sales conversations: direct enough to navigate quickly, detailed enough for technical buyers and consistent across Romanian and Hungarian versions.
A precise modular publication built around service families and proof.
Technical Clarity
Large section titles, concise callouts, equipment photography and structured lists make specialist information easier to scan during a commercial discussion.
Credibility by Evidence
The brochure foregrounds the company’s documented experience, stock, completed works, testing procedures and 12-month Ultra Guarantee without decorative distraction.
Content ArchitectureEditorial Concept24-page BrochureRomanian EditionHungarian EditionPage GridTypographyTechnical DiagramsPhoto SelectionPrint-ready Artwork
The Outcome
A technical sales tool that can be understood page by page.
Ultratech’s complex expertise became a coherent, navigable presentation for industrial decision-makers.
The publication gives each service family a consistent editorial structure and uses real electronics photography to keep the subject concrete. It works as both an overview and a reference document, supporting sales teams without sacrificing specialist depth.