Two swimwear catalogues built as complete brand experiences: photography, retouching, editorial system, layout, prepress and print production control.
Client
UNICONF
Category
Lingerie and swimwear
Period
2020 · Summer 2021
Print production
Impress Studio · Cluj-Napoca
THE CONTEXT
A Romanian brand with its own product and know-how.
UNICONF is a Romanian lingerie and swimwear manufacturer. For the Summer 2021 collection, the catalogues needed to present the product range clearly while giving the brand a coherent, contemporary and credible visual expression for commercial conversations.
KADD coordinated the entire creative and technical path: photo shoot organisation, image selection and retouching, catalogue design, layout, prepress and production supervision.
A strong catalogue is not a sequence of images. It is a system in which photo production, editorial hierarchy and technical execution serve the same brand promise.
01
Creative direction
We defined the visual rhythm, shot types and the relationship between product, model and setting.
02
Photo shoot production
We organised and coordinated the production so the final imagery could support the catalogue structure coherently.
03
Selection and retouching
We selected the relevant frames and prepared them for colour consistency and print reproduction.
04
Editorial design
We built page systems combining photography, collection narrative and product detail.
05
Layout & prepress
We managed hierarchy, rhythm, legibility, colour profiles and every detail required for production.
06
Print supervision
Through Impress Studio, we facilitated and supervised printing, protecting the visual standard through to the finished product.
TWO CATALOGUES, TWO EDITORIAL LOGICS
The same collection, presented through two distinct systems.
THE PRINTS CATALOGUE
Visual stories built from colour.
Each print family receives its own visual world. Product photography is paired with illustration, texture and editorial copy explaining the collection inspiration.
THE SOLID-COLOUR CATALOGUE
Product clarity with lifestyle expression.
Lifestyle imagery alternates with collection boards and product illustrations, helping readers quickly understand shapes, colours and available variations.
PRINTS · SELECTED SPREADS
Photography enters the story of the print.
The layouts connect the worn product, macro texture and visual source of inspiration without losing commercial clarity.
Ocean Treasures — photography, illustration and collection storyTreasures of Africa — distinctive colour worldVintage Escape — editorial frame and print detailGeometrics in New Light — visual rhythm and contrastSimply Elegant — monochrome elegance and structure
SOLID COLOURS · SELECTED SPREADS
Atmosphere first, then product information.
The alternation of photography and illustrated product boards creates a journey that is useful to commercial partners and attractive for brand presentation.
Fashion Bijoux — hero image and product boardCruise Couture — model family and lifestyle contextYoung Summer — colour and variety at a glanceA Day To Shine — styling, product and detailShine On — coherence between photography and illustration
FROM SCREEN TO PAPER
Design quality had to survive through the final printed sheet.
Through our partners at Impress Studio in Cluj-Napoca, KADD facilitated and supervised print production. The catalogues were produced on Japanese Komori equipment in a workflow focused on precision, registration and colour consistency.
PrepressFiles, colour profiles, bleeds and final checks prepared for production.
ProductionCollaboration and supervision through Impress Studio, Cluj-Napoca.
TechnologyPrinted on Komori equipment with close attention to image fidelity and colour consistency.
THE OUTCOME
A commercial tool that preserves the brand energy.
The two catalogues turn a broad collection into an easy-to-understand visual journey. The imagery has editorial impact while products remain clear, comparable and well organised.
The project shows the value of an integrated workflow: one team follows the idea from shooting and retouching through layout and print, avoiding losses between stages.
HAVE A COLLECTION TO PRESENT?
We build the catalogue as a complete brand experience.
From shoot concept to print-ready files and production control, we coordinate every detail that gives the product a credible presentation.
